Privacy Policy

Effective Date: September 18, 2026

This Privacy Policy governs the practices of "Ever After: A Consignment Boutique" regarding the collection, use, protection, and disclosure of data concerning all online visitors and customers who purchase women's dresses through our official website. Compliant with the California Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act (CCPA), and U.S. federal e-commerce privacy standards, this policy outlines how we handle the personal data generated during your dress shopping experience. By browsing this website and completing a purchase, you consent to the data processing practices described herein.

1. Personal Information We Collect

We collect only the necessary and non-sensitive personal information required to process dress orders, deliver products, and provide standard customer support. We do not collect Social Security numbers, financial credentials, or other regulated sensitive personal data. The information collected includes:

- Customer Identity and Delivery Details: Legal full name, valid email address, contact phone number, and residential or business shipping address for accurate delivery of dresses.

- Order and Shopping Preference Data: Browsing history for dress styles, category preferences, order history, checkout preferences, and records of post-purchase inquiries regarding our clothing products.

- Website Analytics Data: Device model, browser type, website access timestamps, page interaction data, and basic traffic logs, used to optimize website performance and the layout of dress product displays.

2. Lawful Use of Customer Data

All collected personal data is used solely for legitimate business and service purposes; it is never subjected to unauthorized private or commercial use. We use your information to verify customer identity, process dress orders, coordinate delivery and logistics updates, answer inquiries regarding sizing, fabric, and styles, provide post-purchase support, optimize our dress collections and website user experience, and prevent fraud or anomalous transaction activity.

3. Use of Cookies and Tracking Technologies

Our website uses standard "first-party cookies" and anonymous tracking tools to store browsing preferences, retain recently viewed dress items, streamline the checkout process, and analyze website traffic trends. These tools help us tailor dress recommendations and enhance overall shopping convenience. You may disable cookie functionality at any time through your browser settings. Disabling cookies will not affect your ability to browse dresses, place orders, or complete payments on this platform.

4. Third-Party Data Sharing and No-Sale Commitment

Ever After: A Consignment Boutique never sells, trades, rents, or leases any customer personal information for third-party commercial advertising or marketing purposes.

We share limited customer data only when necessary with vetted third-party service providers (such as secure payment processors and domestic logistics carriers) to support store operations. All third-party partners are contractually obligated to adhere to U.S. privacy protection standards and may use customer data solely to complete designated order fulfillment tasks. We disclose customer data only when mandated by federal or state law.

5. Data Security and Protection Standards

We employ industry-standard SSL encryption, secure cloud server storage, and strict internal data access control protocols to protect all customer shopping information and personal data. Our team conducts regular security audits and data backups to prevent unauthorized access, data breaches, loss, or misuse. All employees must adhere to strict confidentiality guidelines when handling customer dress order information.

6. Data Retention and Disposal Standards

We retain customer personal data only for the duration necessary to fulfill orders, provide ongoing after-sales service, and meet record-keeping and tax compliance obligations under U.S. law. Once data is no longer required for operational or legal purposes, we securely anonymize or permanently delete customer information in accordance with privacy regulations.

7. CCPA Consumer Privacy Rights

U.S. residents (particularly California consumers) enjoy full privacy rights under CCPA regulations. You have the right to request access to stored personal data, correct inaccurate information, request permanent data deletion, and opt out of non-essential data processing. To exercise your privacy rights regarding your dress purchase history, please contact our official support team via phone or email.

8. Email and Marketing Communication Rules

We send promotional content—including new dress arrivals, seasonal collection updates, and exclusive store offers—only to customers who have actively subscribed to our newsletter. Every marketing email includes a "one-click unsubscribe" option. Unsubscribing from promotional communications will not affect your orders.

9. Policy Updates and Legal Compliance

We reserve the right to update or revise this Privacy Policy to reflect changes in U.S. privacy laws and regulations, industry compliance standards, and adjustments to store operations. All revised terms will be posted on our official website and become effective immediately upon posting. Continued use of the website and purchase of products constitute acceptance of the updated policy terms.